PUMA: Performance and Sport-inspired Lifestyle Products

PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear and shoes for men, for various sports, including football, motorsport, and golf.

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PUMA’s Story

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world class athletes are seen wearing Dassler shoes, creating an international breakthrough.

PUMA Sports: Functionality & Leisure

PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel, because sport is lifestyle. Discover a variety of sports wear for all ages at PUMA.

Using Sports to Promote Sustainability

Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.

PUMA: Culture of Firsts

PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.

PUMA Against Social Injustices

Because PUMA is committed to leveraging its platform to promote change and does not accept racism, discrimination, or police brutality, the company created the hashtag #REFORM to combat social injustice. PUMA donates to organisations and projects that promote the Black Lives Matter movement in an effort to empower all Black voices in the workplace.